A New Era in Smart Cleaning Begins March 18, 2025
iRobot Corp. (NASDAQ: IRBT), a global leader in consumer robotics, has officially announced its most extensive product launch to date. The latest Roomba lineup introduces cutting-edge technology, enhanced features, and an intuitive user experience that reinforces iRobot’s position as an industry pioneer. With advanced debris-compacting systems and retractable dual-spinning mop pads, these new robots take smart cleaning to the next level.
A Revolution in Floor Cleaning Technology
The new Roomba series boasts a sleek, premium design coupled with powerful technology, including an upgraded Roomba Home app for seamless control. According to iRobot CEO Gary Cohen, this launch marks a significant milestone in the company’s 35-year history, reaffirming iRobot’s leadership in robotic cleaning solutions.
The launch of these robots represents more than the consistent progress of our exceptional innovation team,” said Cohen. “They underscore the return of iRobot as the category creator and our leadership position that was established more than three decades ago.
iRobot has reimagined its Research & Development Labs, and this new lineup is a testament to the ingenuity of its world-class engineers and designers.
Smarter, More Powerful Cleaning Solutions
To simplify product selection for consumers, iRobot has introduced a clear naming hierarchy for its Roomba models, making it easier to choose the right robot for any cleaning need. Key enhancements across the lineup include:
- ClearView™ Lidar Navigation for precise and efficient mapping
- PrecisionVision™ AI Technology (select models) for intelligent object detection
- Enhanced suction power for deeper cleaning
- Automatic carpet detection and object avoidance for improved performance on various surfaces
Meet the 2025 Roomba Lineup
The new models will be available across North America and select European markets starting March 18, 2025. Here’s a look at the innovative new Roomba lineup:
- Roomba 105 Vac Robot Series – Delivers 70x more power-lifting suction compared to earlier models.*
- Roomba 205 DustCompactor™ Vac & Combo Robots – Features the industry-leading DustCompactor™ innovation, which packs debris for months of hassle-free cleaning.
- Roomba Plus 405 Combo Robot + AutoWash™ Dock – Provides intense suction, deep scrubbing, and an automated self-cleaning dock.
- Roomba Plus 505 Combo Robot + AutoWash™ Dock – Integrates PerfectEdge® Technology, a hands-free multi-function dock, and self-cleaning mop pads.
In addition to cutting-edge performance, these robots feature a modern aesthetic designed to blend seamlessly into any home. Insun Hong, Director of Industrial Design at iRobot, describes the design as “warm and approachable, ensuring the robots complement any home aesthetic.”
New Branding, New Look
iRobot is also rolling out a bold new marketing campaign under the tagline “Roomba. Made for This.” The campaign will span television, digital streaming platforms, and social media, reinforcing Roomba as the go-to choice for smart cleaning solutions. Retail packaging has been redesigned to highlight each model’s unique features, with a striking vibrant green color to enhance visibility in stores.
Availability & Pre-Order Information
The new Roomba lineup will be available for pre-order starting March 18, 2025, on iRobot.com, with retail availability beginning March 23, 2025 in North America and select European markets.