I just got back from New York City where I was invited to attend the Dreame product launch 2025, the brand’s biggest U.S. unveiling to date — and wow, they went all out. This exclusive NYC event showcased 11 brand-new Dreame products, marking their largest North American debut ever. From advanced robot vacuums to wet/dry vacuums, cordless stick vacuums, and even high-tech personal care tools, the launch proved Dreame is serious about transforming the way we clean, care for, and live in our homes.
Ana Wang, Dreame’s General Manager for North America, summed it up perfectly: “Each product was designed to help people reclaim their time, simplify daily routines, and elevate the everyday through beautifully engineered technology.”
The Highlights from the Launch
The lineup covers pretty much every corner of the home — from powerful robot vacuums to wet/dry vacuums, stick vacuums, and even personal care tools.
Robot Vacuums
- Matrix10 Ultra – Dreame’s most advanced model yet. It can switch between multiple mop types, scrub with dual mops, lift itself over obstacles with its triple-wheel design, and has 30,000Pa suction for deep cleaning.
- Aqua10 Ultra Roller – Combines real-time fresh water mopping, AutoSeal™ roller guard, and StereoEdge™ obstacle avoidance for precise wet cleaning.
- Aqua10 Roller – Uses real-time fresh water mopping, AutoSeal™ roller guard, FluffRoll™ tech, and 30,000Pa suction to leave floors spotless.
- L40s Ultra – A versatile cleaner with Dual Flex Arm Technology, HyperStream™ Detangling DuoBrush, and Side Brush & Mop Lifting. It delivers 19,000Pa suction and comes with a Multifunctional PowerDock™ for easy maintenance.
- L40s Ultra AE – Built for busy homes (and pet owners), it has 3D obstacle avoidance, hot water mop cleaning, and advanced hair tangle prevention.
- L40s Ultra CE – A more compact version, perfect for smaller spaces but still with strong suction and smart mopping.
Wet/Dry Vacuum
- H15 Pro CarpetFlex – Dreame’s first wet/dry vacuum that works on both carpets and hard floors. It’s powerful, smooth to push around, and has dust control features that allergy sufferers will appreciate.
Cordless Stick Vacuum
- Z30 Essential – A lightweight but powerful option with a big dust cup so you’re not constantly stopping to empty it.
Personal Care
- Dazzle – A sleek, fast hair dryer with temperature control to keep your hair healthy while styling.
- Miracle Pro – A high-speed styling tool that also nourishes your hair and scalp.
- Pocket Ultra – A foldable, travel-friendly dryer that still packs serious power.
Final Thoughts
What I loved most about seeing these products in person was realizing just how much Dreame is leaning into true “hands-off” living. Their new robots don’t just clean — they clean themselves. The vacuums glide effortlessly. Even the personal care tools feel elevated and high-tech. This launch really shows Dreame’s ambition in the U.S. market, and after testing some of these products on-site, I can tell you they’re not just flashy features — they actually work. I’ll be doing deeper dives on a few of my favorites soon, so if you’re in the market for a home upgrade, keep an eye out.